Charlotte Happenings is your monthly guide to events and things to do in and around Charlotte, NC.
Issue link: http://charlottehappenings.epubxp.com/i/753156
704 SHOP coot Wooten was born and raised in Charlotte and could never understand why the city didn't have any sort of clothing that would help people show their hometown pride. He was temporarily working in Pittsburgh, Pennsylvania, in 2012 and saw people there wearing T-shirts promoting the city. Despite zero design experience, Wooten came up with a logo and started selling T-shirts with Charlotte themes emblazoned across the chests. It took a few years, but with lots of Charlotte-centric microblogs popping up and the Carolina Panthers 2016 Super Bowl appearance helping them along, the 704 Shop crew has found its stride. They now host regular pop-up shops and enjoy a thriving online business that includes hats, yoga pants, wallets and more. "We want to be a fashion lifestyle brand for people who live in Charlotte" Wooten says. He also wants visitors to covet the logo. "I want it to be much bigger; I want a storefront, and when people come to Charlotte, I want them to want to come get a T-shirt," he adds. Wooten hopes that 704 Shop will soon also be on the must-see list for Charlotte residents and visitors. PHOTO COURTESTY OF ERIC GADDY MY FAVORITE CHARLOTTE HANGOUTS Price's Chicken Coop Zack's Hamburgers Beef 'N Bottle Restaurant 20 WINTER 2016