o offer a good understanding of what Brewpublik is all about, owner Charlie
Mulligan compares it to the Pandora music service: "It's a custom-tailored craft
beer delivery service," he explains. The 27-year-old native Charlottean says he
got the idea after seeing people standing in front of the beer section at the grocery store
struggling to choose one. "The craft beer industry is exploding. We know people are
interested in trying new things—new beers—and we want to be the easiest and best way
for anyone to get craft beer," Mulligan says. To get started, Brewpublik asks customers
who sign up online (at brewpublik.com) questions about what they like and don't like.
Then a special Brewpublik algorithm (they call it the "beergorithm") helps to determine
which beers to send directly to a customer's house. Mulligan started the company in
2014 after leaving his job at a bank. He says Charlotte has made it easy to grow his
company because it's such a business-friendly environment. "It's really exciting. There's a
tremendous amount of young talent. People come here from all over to start their careers,
so we get to select from the best and brightest talent here," he says. In January 2016,
Brewpublik became the first Charlotte-based company to be accepted into 500 Startups, a
global venture capital seed fund and startup accelerator based in Silicon Valley.
BREWPUBLIK
PHOTO COURTESTY OF BREWPUBLIK
MY FAVORITE
CHARLOTTE HANGOUTS
Freedom Park
Bank of America Stadium
(to see the Carolina Panthers play)
charlottesgotalot.com 21